VP Product Management & Strategy - SSE , PTC
Hedley Apperly BSc (Hons) MA; VP Product & Marketing at PTC - for the Integrity Systems & Software Engineering product family. He has graduate and post graduate qualifications in engineering, computing & strategic marketing, backed up with 22 years of senior product management experience in the modeling tools domain. Hedley is an author and visionary on methodologies, modeling and reuse. He is also a member of the OMG Board of Directors and has been actively involved in defining industry standards such as UML, SysML and ReqIF. He was involved in writing Component Based Development for Enterprise Systems (1998 Cambridge University Press). Hedley also co-authored Component Based Software Engineering; Putting the Pieces Together (1999, Addison-Wesley) and Service- and Component-based Development; Using the Select Perspective and UML (2002, Addison Wesley.)