Digital technologies have the retail, footwear, and apparel (RFA) industry’s attention, and expectations to improve capabilities along the product development lifecycle are high. While critical importance is placed on incorporating digital initiatives into the business, the low success rates revealed by Kalypso’s Annual Retail Digital Innovation Survey confirm that there is a significant adoption gap.

Many RFA companies struggle with how to start, what tools to leverage, and how to successfully drive a digital initiative.

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