After several years of challenging business conditions for traditional retailers and apparel/footwear manufacturers, circumstances are finally beginning to improve. As a result, product leaders are suddenly experiencing renewed demand to improve all aspects of their end-to-end product development lifecycles. But despite improved financial results, these leaders are finding it is as difficult as ever to provide a persuasive business case to get new projects approved and funded.

Fortunately, there are six leading practices to overcome obstacles and improve the likelihood of gaining funding and approval for a product-related program.

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