Guest post by LiveWorx Sponsor Luxion
IoT can be an obscure and abstract concept at times, even for those who design and develop IoT software and devices. With so many smart products at the forefront of today's technological innovation, it's more important than ever that product visuals communicate the capabilities and advantage of your product.
Of course, this begins in the early stages of product development, from concept and CFM studies, through engineering and manufacturing, and on to the process of creating marketing and sales visuals. It seems like a lot to capture, but when using 3D rendering and animation alongside your 3D modeling tasks, creating photographic visuals becomes something simple.
Bould Design recognizes the power of a design behind the scenes. Throughout the vast landscape of smart consumer products, they’ve helped brands stand out, and have been heralded for their design and for pushing the limits of materials and wrapping function into bold new forms. Brands revel in that. Bould Design is one who creates it. For years, they’ve produced the design, creating the visuals using KeyShot for some of the most iconic IoT products on the market.
Fred Bould says that, "3D rendering and animation is integral to our process. We use it in the usual ways to evaluate designs visually, but also to simulate complex color, material and finish combinations." One of their main clients has even used these hi-resolution renderings for a national billboard ad campaign, resulting in significant savings on photography costs.
Sometimes, products just need better concept visuals and providing engineering, manufacturing and marketing a clear illustration of the product functionality up front can make the decision process go smoother. New York City-based Farago Design has worked with Barnes & Noble on concept and marketing visuals for the Nook product and developed early concepts for VENTO Home. “We live in an intensely visual culture. With modern consumers, graphic expectations are very high,” explains Peter Farago. “Consequently, every visual we create, at every stage of development, needs to meet or surpass those expectations.”
Smart home product expand beyond home comfort and light control. We’ve seen every aspect of our homes take on a new life, brought to life first through product visuals, revealing their benefits for making life more enjoyable, our homes safer and more rooms filled with music at the touch of a smartphone playlist button. The latter is illustrated best with the rise of home audio and the success of Sonos. Their HiFi Wireless home audio systems have set the standard for smart products. KeyShot was vital in the development of their new PLAY:5 speaker, in the early part of exploring forms to the visuals on shipped product.
“KeyShot gives us the flexibility to use rendered content in our production files for packaging artwork and allows us to focus our time and resources where it matters most–developing a customer experience we are proud of,” says Stefan Reichert, Industrial Designer at Sonos. And with all the teams around the world, it’s the visualization of design intent and the understanding the visuals provide that speeds up the conversation and helps avoid miscommunication.
Luxion is a LiveWorx 2018 sponsor and exhibitor. Visit us in the Xtropolis Expo Hall to learn how brands like Sonos, Bould Design, Farago Design and many others use KeyShot to create fast, accurate and amazing visuals.