Brad Golberg

Tech Writer, Toro

Brad is a technical writer for Toro, working with operator’s manuals. For 25 years, Brad has been a champion for the use of innovative technology and media to convey information to our internal and external customers. Brad is currently leading the animation and AR team in Toro’s Technical Publications department. The initiative to move toward more graphical and animated instructions has helped increase knowledge of Toro’s products to its customers. Toro’s Technical Publications team is currently exploring more business cases for the use and adoption of AR and animations as standard work.

Session Track: Service

Wednesday, May 17 11:10 AM - 11:40 AM 210 A

SE1402P - Arbortext Service Content Delivery in an Augmented Reality-Connected World

In today's smart connected world, service data is robust and can enable OEMs to delight customers at a grand scale. PTC does this through the digital thread where Arbortext empowers creating, managing, and delivering technical content. ThingWorx gathers the service data from smart connected products and delivers relevant insights into product usage and operation. And Vuforia provides interactive experiences, guidance, step-by-step instructions, and more. How can OEMs harness this data and information, and what are some leading strategies? This panel will discuss how Arbortext, Vuforia, ThingWorx, and other technologies coalesce and empower organizations to delight customers, including system integrator steps to success.

Browse the Keynote Speakers

Jim Heppelmann

Chief Executive Officer, PTC

Steven Johnson

Bestselling Author & Host of PBS six-part series: How We Got To Now

Alex Honnold

Professional Climber & Environmentalist

Kelly Corrigan

Best-Selling Author, Breast Cancer Survivor, Host of the PBS series Tell Me More

Jimmy Chin

Professional Climber, Skier, Photographer, and Director

Dierks Bentley

Country Star & Double Platinum Album Artist

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