Brendan Ciecko

CEO & Founder, Cuseum

Brendan Ciecko is the founder and CEO of Cuseum, a platform that helps museums and cultural organizations engage their visitors, members, and patrons. Ciecko has been building technology since the age of 11 and has been recognized by Inc. Magazine as being one of America’s top entrepreneurs under 30. Ciecko has been featured in The New York Times, WIRED, The Guardian, Entrepreneur, TechCrunch, VentureBeat, Esquire, and PC Magazine for his work in design, technology, and business. In addition, Ciecko currently sits on the Steering Committee of the Museum Council at the Museum of Fine Arts, Boston, and the Community Advisory Board for the Massachusetts International Festival of the Arts. He holds four patents in the area of mobile technology.

Session Track: PTC Product Day

Times for this session to be announced soon

PD1174B - When XR & Neuroscience Collide: How the Mind Perceives Art through AR & VR

In today's race to ramp up AR and VR strategies, some companies are turning toward neuroscience to unlock the fullest potential of these pioneering technologies. In the world of art and culture, new types of experiments are also taking place. Art is the pinnacle of uniquely human creativity and is affected by profound digital transformations. With advancements in AR and VR, it has become possible to experience art and other forms of physical culture in new ways. But new questions emerge: how does the human mind perceive these virtual and augmented experiences amongst their real-world counterparts? In 2019, a Boston-based team of technologists and neuroscientists, supervised by MIT faculty, executed an extensive study to answer this question with empirical data. In this session, we will present the results from the world's first neurological study on this topic, and discuss how neuroscience can be used to advance our understanding of XR and human perception.

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