Chad Eikhoff

Director / Creator / Founder, TRICK 3D

Director and creator Chad Eikhoff founded TRICK 3D Studio in 2007 to work as a digital innovation partner to corporations, commercial and residential real estate innovators, and original entertainment leaders. The studio delivers virtual world-builds, 3D digital asset creations and AR/VR solutions across sectors. Chad and his TRICK 3D team members partner with pioneering clients such as CNN, Delta Air Lines, Intercontinental Hotel Group (IHG) and Jones Lang LaSalle (JLL), as well as entertainment leaders such as Turner Broadcasting System and CBS.

Session Track: AR/MR/VR

Monday, June 10 11:35 AM - 12:00 PM 258AB

AR757 - Envisioning a New Way of Working, Thanks to IHG’s Virtual Hotels

IHG's mainstream brands, including the beloved Holiday Inn brand, are taking a page from the Hollywood pre-visualization playbook and have built computer-generated (CG) hotels, or “virtual hotels” in partnership with visual innovation studio TRICK 3D.

By creating computer-generated (CG), 3D models, the brands are now able to immerse owners and potential owners inside of their hotels faster and more easily than ever before - they can even make design changes and approvals by viewing fabrics, colors and other materials in the virtual hotel environment. This digital wizardry enables IHG's mainstream brands to get fresh design concepts to hotels for owners and guests to experience faster than ever before.

Hear from experts on how this process works across the IHG enterprise, how it's changed workflows, and the stellar results achieved by IHG's mainstream brands.

**This session is part of the VRARA Enterprise Summit. If you wish to attend this session, please register for the co-located event during the registration process or by logging back into your registration path and adding it to your existing package.**

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