Speakers

Clare Bond

Senior Director, Experience Design, EPAM

Session Track: AR/MR/VR

Monday, June 10 5:30 PM - 5:45 PM 258 AB

AR759 - Beyond FOMO and Fence Sitting: Making VR/AR Good Business

Many businesses are wondering how and when to adopt VR/AR and suffer from the fear of missing out. Others are sitting on the fence, reluctant to commit to a considered internal-facing product. The result is half-baked technical POCs that do little to prove the relevance of VR for the enterprise. A Gartner report last year stated, "The biggest barrier to the wide adoption of immersive technologies is the lack of good user experience." In this talk, I will discuss how we bring design thinking, experience design, and service design methodologies to VR/AR to create relevant, needed experiences which demonstrate the value of these technologies for business.

**This session is part of the VRARA Enterprise Summit. If you wish to attend this session, please register for the co-located event during the registration process or by logging back into your registration path and adding it to your existing package.**

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