Eran Freilich

VP Product design, PTC

Session Track: IIoT for Products & Service

Wednesday, June 12 3:45 PM - 4:00 PM FACTORY

CP263I - User Centered Principles, Persona Research, and the Importance of UX in Solution Architecture: Trillium and BrewWorx Case Study

The Product Design Team was a critical player in the solution architecture of the Trillium Project. The team identified pain points, designed solutions, and created a data framework that was instrumental in developing the solution as displayed at Brewworx. The UX research uncovered end user, manager, and support roles pain points to create a complete end to end solution framework.

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