Glen Fields

Associate Director, Accenture

Session Track: AR/MR/VR

Wednesday, June 12 9:00 AM - 9:45 AM 208

AR748B - Seeing is Believing: Boosting Sales and Customer Experience Using Augmented Reality

Most companies have begun investigating digital applications in their business processes and operations, but many are missing an opportunity with tremendous potential – digitally enhancing sales and marketing. At home, customers are used to having technology at their fingertips, and today’s digitally-savvy consumers expect the same at work and in their interactions with suppliers. Augmented reality (AR) and virtual reality (VR) applications offer tremendous opportunities for companies to create unique experiences that bring their products to life in an immersive, interactive digital environment while reducing sales expenses. In this session, hear and see live examples of how some industrial products and aerospace and defense companies are already successfully equipping their sales teams with next-generation tools that boost customer engagement and increase sales.

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