Jacqueline Diaz

Global Brand Manager, Holiday Inn, InterContinental Hotels Group

Jacqueline Diaz is a passionate and innovative brand strategist whose mission is to help businesses engage with consumers in meaningful and creative ways. With more than 10 years of hospitality experience at Intercontinental Hotels Group®, one of the world’s leading hotel companies, Jacqueline’s wealth of knowledge helps drive innovation for the Holiday Inn® brand. Championing the use of AR/VR is her passion, and she continues to identify opportunities to bring to life hotel design through immersive, digital storytelling.

Session Track: AR/MR/VR

Monday, June 10 11:35 AM - 12:00 PM 258AB

AR757 - Envisioning a New Way of Working, Thanks to IHG’s Virtual Hotels

IHG's mainstream brands, including the beloved Holiday Inn brand, are taking a page from the Hollywood pre-visualization playbook and have built computer-generated (CG) hotels, or “virtual hotels” in partnership with visual innovation studio TRICK 3D.

By creating computer-generated (CG), 3D models, the brands are now able to immerse owners and potential owners inside of their hotels faster and more easily than ever before - they can even make design changes and approvals by viewing fabrics, colors and other materials in the virtual hotel environment. This digital wizardry enables IHG's mainstream brands to get fresh design concepts to hotels for owners and guests to experience faster than ever before.

Hear from experts on how this process works across the IHG enterprise, how it's changed workflows, and the stellar results achieved by IHG's mainstream brands.

**This session is part of the VRARA Enterprise Summit. If you wish to attend this session, please register for the co-located event during the registration process or by logging back into your registration path and adding it to your existing package.**

Learn More

Browse the Keynote Speakers

Apply as a Speaker

Apply Today

Why Wait?

Register Now

Close form

In a hurry?

Don't have time to check out everything that LiveWorx has to offer? Sign up for an email reminder to visit again later!

Close form

Become a LiveWorx Insider

Don’t miss out on the latest updates and event offerings.