Jodi-Tatiana Charles

Author, Marketing Strategist, Global Speaker, LCG Brands Consulting

JODI-TATIANA is the owner and “Brandographer™” of LCG Brands, a unique brand and marketing consulting firm dedicated to educating entrepreneurs, small/medium businesses (SMBs), and international professionals on the importance of growing their personal and corporate brands. She brings 25+ years of executive leadership in marketing, branding and communication successes with high profile organizations, including the Greater Boston Chamber of Commerce, MassChallenge, Massachusetts Governor’s Office, Massachusetts Conference for Women (MCW), NBC Universal/Comcast TV, and Clear Channel Communications/iHeart Radio. When not working, Jodi - Tatiana dedicates her time to children, elderly and the fight against cancer through road races, mentoring and volunteering.

In 2017, Jodi-Tatiana added a third hat, as author of her first book, It’s Just A Rug, educating children about their heritage. 2019 brings her first marketing book and 2020 the second in her children’s book series.

Additionally, she has traveled to 14 countries (lifetime total 273 states in 30 countries) as a part of her MBA experience and a yearlong supplementary research project studying global business trends and best practices of B2B and B2C marketing.

She earned a BA from Suffolk University in communications in journalism with a minor in sociology and a dual MBA from Babson College –Franklin W. Olin Graduate School of Business in strategic marketing and global management.

* Global Business Certificate, Harvard Business School - Pending June 2019

Tell Us Something Interesting:

Globalization is a reality many businesses will eventually have to face. Whether expanding or fending off competitors, it’s important to be prepared.

I’m excited to work with global leaders to educate/empower their SMBs around the world on the importance of a powerful marketing and brand strategy.

Session Track: innovationWomenPopUp

Tuesday, June 11 1:15 PM - 2:00 PM 253B

IW417 - Creating a Personal Brand to Advocate for Yourself

This session will be composed of one presentation and one panel.
Salary Negotiation & Self Advocacy (Presentation)
In order to break through glass ceilings you must be ready and willing to ask for what you want at work. Negotiation skills are leadership skills and will serve you well throughout your career. Whether you're negotiating a new job offer, a promotion, or for more responsibility, this session will give you the tools to:
• Get clear about what you want and what you're worth
• Make your ask - the language you need to sound confident, professional, and open
• Respond curiously to "yes", "no", or "maybe"

Personal Brand: Redefining Perceptions
More often than not, people develop their own perception of us, however inaccurate they may be. In this panel, we will hear from the experiences of panelists and explore tactics on rebranding yourself in the workplace, and how this can lead to greater business results.

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