Lindsay Connolly

Director, Business Process Improvement, Brooks Brothers

Lindsay is the Director of Merchandising Systems and Process Improvement at Brooks Brothers. she has been with the company for almost 7 years, both as a full-time employee and a consultant. Lindsay has over 12 years of experience in the Apparel industry, ranging from Merchandising, Planning and Product Development roles to functional and process design, and Go-To-Market strategy development. Over the years, Lindsay has led the successful implementation of 4 systems, as well as numerous upgrades. Her and her team support over 500 associates at Brooks Brothers using FlexPLM and other related systems.

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We have recently completed a Product Hierarchy realignment project, that has enabled us to align our PLM Data architecture more closely with our Retail Planning teams! This was a huge project, in which we converted/cleansed all existing PLM Data to reflect the new data structure.

Session Track: Retail

Thursday, June 13 10:00 AM - 10:45 AM 107ABC

RE3729P - Understanding the Value of PLM Through Return on Investment (ROI) Analysis

Retailers and brands the world over have adopted PLM to help them maintain a competitive edge in a demanding, digital market. Cost savings, improved speed to market, better collaboration, supply chain connectivity and visibility – the benefits are easy to understand. But actually measuring those benefits and the way they change over time can be difficult, making it hard to understand the real Return on Investment (ROI) your PLM project is delivering.

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