Matthias Breidenbach

Strategic Success Manager, PTC

Session Track: Digital Engineering

Tuesday, June 11 1:15 PM - 2:00 PM 205BC

DEP260CU - BMW’s Pursuit of Globalization and a "Build Anywhere" Strategy

For BMW, a ‘build anywhere’ strategy was a key part of its globalization strategy amidst a politically tumultuous climate. Yet, with its legacy homegrown systems, mass customization and collaboration were becoming partially cumbersome based on the increasing amount of vehicle derivates and local content. In this session, learn about BMW’s vision on end-to-end connectivity between manufacturing and engineering by utilizing an agile method through plant-specific BOM transformation, reducing its overall time to industrialization.

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