Liveworx | Mike-Campbell


Mike Campbell

Executive Vice President, General Manager of AR, PTC

Michael (Mike) Campbell is Executive Vice President and General Manager of Augmented Reality Products at PTC. In this role Mike leads the Vuforia business and is responsible for driving the product and technology strategy of PTC’s leading platform for the development of augmented reality applications.


Mike most recently served as the Executive Vice President for PTC’s ThingWorx Platform. In this role, he led Product Strategy and Product Management for the ThingWorx Industrial IoT Platform, including Industrial Connectivity, Analytics, Application Enablement, Utilities and the Human/Platform Interface (ranging from desktop to mobile to Augmented Reality experiences).


Mike attended Boston University where he received his BSME in Mechanical Engineering.

Session Info

Tuesday, June 09 11:00 am – 11:45 am On-Demand

SaaS: The Architecture For The New Normal

The trend toward a more agile, distributed, and mobile workforce was already unmistakable, but the Covid crisis has dramatically accelerated it. Join Jon Hirschtick, EVP of SaaS and Mike Campbell, EVP of Vuforia, for an interactive discussion of how companies are leveraging SaaS-based CAD, PLM, and Augmented Reality as key tools for them to not only survive disruption but to embrace agile/distributed/mobile work to disrupt their competition.

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