Liveworx | Nicola OByrne

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Nicola OByrne

Strategic Marketing Manager Connected Motion and Robotics, Analog Devices, Inc.

Nicola is the Strategic Marketing Manager for the Connected Motion and Robotics business unit in Analog Devices. She has been with ADI for over 20 years with technical expertise in analog to digital converter technology and motion control and robotic systems. She holds a number of patents and has spoken at multiple conferences and industry forums and publications in trade press

Session Track: Emerging Tech

Tuesday, June 9 2:00 PM - 2:45 PM LiveWorx Virtual Library

ET1788B - Robots to the Rescue: It’s a Tough Job, But Somebody’s Got to Do It

Concerns about robots replacing human jobs are widespread. But aren’t they also saving humans from dangerous and undesirable tasks?
Global trends are commanding more automation than ever before, not only in manufacturing but also in new markets and applications. While robots are able to take on more complex tasks, they still don’t match the power of human cognition. They excel at repetitive and non-cognitive tasks and can perform physical work for extended periods. Since they don’t get sick, they’re perfectly suited for healthcare settings where injury or illness are risks. These dangerous and unstimulating tasks free up humans to perform the cognitive tasks they do best.

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Jim Heppelmann

President & CEO, PTC

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