Nir Eyal

Entrepreneur & Best-Selling Author, Hooked: How to Build Habit-Forming Products

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read. In addition to blogging atNirAndFar.com, Nir's writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and PsychologyToday.

Session Track: The New Frontier of Product Development

Tuesday, June 9 2:00 PM - 2:45 PM Livestream

CA1687T - Hooked: How to Build Habit Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical talk. This talk gives product managers, designers, and marketers a new way of thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

Browse the Keynote Speakers

Jim Heppelmann

President & CEO, PTC

Katie Linendoll

Emmy Award-winning TV personality, Consumer Technology Expert, and One of The Leading Women in the Field of Technology

Jon Hirschtick

Executive Vice President & GM of Onshape & Atlas, PTC

Mike Campbell

Executive Vice President & General Manager of Augmented Reality, PTC

Sarah Reynolds

Vice President of Marketing, PTC

Michael Ekbundit

Director, Engineering Development, GE Appliances, a Haier Company

Lori Austin

Senior Customer Success Coach, Arena, a PTC Business

Nir Eyal

Session Track: The New Frontier of Product Development

CA1687T - Hooked: How to Build Habit Forming Products