Entrepreneur & Best-Selling Author, Hooked: How to Build Habit-Forming Products
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read. In addition to blogging atNirAndFar.com, Nir's writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and PsychologyToday.