II1805B - Redefining the Beverage Industry Through Digital Dispensing

Celli Group is a global Italian-based company that manufactures and services beverage distribution equipment for soft drinks, water, and beer.

Celli is concerned by the lack of information that beverage companies have about their final consumers, due to a large number of intermediaries in the supply chain and have addressed this challenge by reshaping the beverage industry through connected products and cloud services, leveraging connected dispensers based on ThingWorx.

This unlocks powerful data driven insights, proactive maintenance, quality monitoring and additional data-based services.

In this way, Celli "reconnects" beverage companies to the last mile of the supply chain, by giving them more visibility on the preferences of their final consumers improving asset management.