Safir Bellali

Senior Director, Advanced Digital Creation, VF Corporation

With over 20 years of combined experience as an automotive engineer and industrial designer, Safir has been able to leverage his strategic thinking and creative problem-solving skills to tackle a wide range of design challenges. Safir was an early adopter of 3D design and prototyping tools in his automotive past. As Head of Innovation for the industry’s leading Action Sports brand, Vans, he oversaw a number of innovation initiatives that spanned across product and experiences. In his new role driving innovation through digital product creation for VF’s apparel, footwear, and accessories brands, he aims to explore the opportunities offered by digital tools and workflows.

Session Track: Retail

Wednesday, June 12 9:00 AM - 9:45 AM 107ABC

RE3138P - Unlock the Value of Digital Product Creation with Seamless Integration of 3D Design Tools and PLM

Bring winning products to market faster by learning from a panel of retail technology executives, industry thought-leaders, 3D practitioners and product development experts who will explore the role of 3D design tools in reducing cycle time, and the additional benefits and business value that can be achieved by integrating 3D tools with PLM.

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