Liveworx | Sam Murley

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Sam Murley

Digital Transformation Director, WW Augmented Reaility, PTC

As a futurist, evangelist, and entrepreneur, Sam helps organizations accelerate and realize value through Digital Transformation initiatives, solving enterprise challenges, and unlocking new business opportunities. He has created, developed, marketed, and distributed award-winning digital portfolios across global enterprise organizations in consumer, industrial, manufacturing, DoD, and entertainment industries.

Leveraging his business acumen and diverse technical background, he relies on his industry-leading thought leadership and go-to-market expertise to accelerate the adoption of AR and IoT for PTC's enterprise customers, ultimately solving their most pressing problems while obtaining tangible business outcomes at an accelerated pace. Through Lean Startup methodologies, design thinking, and business value mapping, he ensures enterprise organizations take full advantage of the benefits the Industrial Internet of Things (IIoT) can provide such as optimizing business practices, improving the customer experience, and the creation of new revenue streams.

Sam’s work has been featured at industry events and conferences around the world, and he contributes to several industry standards groups and committees. He is working every day to cohesively connect our physical and digital worlds together to change the way people interact with machines, data, and each other.

Session Track: Augmented Reality

Tuesday, June 9 3:00 PM - 3:45 PM On Demand Library

AR1596B - Augmented Reality Value Validation: From Theory to Reality

Augmented reality has been well established as a transformative technology for solving high-value business problems. It demonstrates the potential of empowering a human. However, most digital transformation initiatives have promising beginnings but typically end in pilot purgatory with frustrating and tedious journeys. PTC is the only company in the world focused on enterprise AR and obsessed with ensuring that we are creating and capturing value at every step in the customer’s journey. We have developed adoption frameworks to help our customers deploy our products and scale across the organization. We will focus on the triumvirate of key people, products and processes needed to successfully quantify the value of augmented reality in the enterprise and build virality to help you scale across your enterprise. Join us to learn more about these frameworks and real success stories!

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