Scott McCormick

CEO, Emergent Enterprise

Scott McCormick is the CEO & founder of Emergent Enterprise Consulting and editor of emergent-enterprise.com, a topical tech news website that includes posts on technologies such as AR/VR, AI, and IoT and how they are used in the business world. He also focuses on the importance of the user experience of these new technologies. He speaks nationally on topics such as emergent technology, Industry 4.0 and UX strategy. Scott has over 30 years’ history in leading companies in enterprise communication efforts and was a co-founder of two digital creative agencies before launching Emergent Enterprise. He is a contributor to the book Mastering Mobile Learning, a 2016 Wiley publication and has authored several whitepapers. Emergent Enterprise Consulting helps and trains companies leverage new technologies (AR/VR, AI, IoT) to be more productive, profitable, and powerful.

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On any given week, Scott can be found working with a Fortune 500 company, speaking at a conference, delivering flowers for his daughter’s floral design studio, or tending bar at the local microbrewery.

Session Track: AR/MR/VR

Tuesday, June 11 10:30 AM - 11:15 AM 109AB

AR149B - Delivering a Powerful AR/VR User Experience for the Enterprise Employee

Industries of all types are adopting emergent technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI) and the Internet of Things (IoT) to become more versatile, productive and profitable. AR and VR and the mashup of the two, MR or XR, are especially adding value and superior levels of engagement with employees in areas such as training, performance support, onboarding, HR and more. Companies seeing success are making user experience strategy a critical ingredient. A well-designed UX requires a thorough understanding of the target audience, the context in which they will receive the information and the AR/VR/MR technology (hardware, software, company IT infrastructure) requirements. This session will lay out a strong and agile UX strategy that utilizes design thinking, audience empathy, contextual awareness and other ingredients of powerful user experience.

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