Sebastian Fixson

Professor, Babson College

Sebastian K. Fixson is Professor of Technology and Operations Management at Babson College, where he has also served as the founding Faculty Director of Babson's Master of Science in Management in Entrepreneurial Leadership (MSEL) program. Dr. Fixson teaches innovation, design, and operations management at Babson, and Universities and Companies around the World. In his research, Dr. Fixson concentrates on creating knowledge to help organizations build innovation capabilities. Specifically, he studies how innovation performance is impacted through choices in process governance (open vs. closed innovation), through the use of digital design tools, and through the use of innovation practices such as Design Thinking.

Session Track: Digital Engineering

Wednesday, June 12 10:00 AM - 10:45 AM 102AB

DEC521M - The Digital Technology Arc – Where We’ve Come From and Where We’re Going

Information Technology (IT) and the process of new product development (NPD) are now intertwined. Over the last ten years, new, collaborative information technology (CIT) has entered into the NPD process. This makes communication and team information sharing easier, more frequent, and distributed. Additionally, digital design tools are becoming more capable, with anticipated features like generative design and real-time analysis fueling this trend. Less well known is how these tools are influencing the design process and the organization itself.

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