Professor Tim Baines
Professor of Operations Strategy & Executive Director, Advanced Services Group
Tim is a leading international authority on Advanced Services and spends much of his time working hands-on with both global and local manufacturing companies to understand its application in practice and help to transform businesses. He spent ten years working in manufacturing businesses, beginning his career as an apprentice. His background gives him a personal understanding of the challenges faced by the industry and of the need for practical, relevant guidance on implementing change strategies. His book “Made to Serve: How manufacturers can compete through servitization and product service systems” is essential reading for any companies or executives looking to explore this option for their business and provides a practical guide to adding Advanced Services, based on in-depth research with leading corporations such as Xerox, Caterpillar, Alstom and MAN Truck & Bus UK. Tim leads a 25-person strong centre of excellence at Aston Business School, the Advanced Services Group, whose sole focus is expertise in this field.