Founding Partner, Peer Insight Ventures
Tim is happiest when he’s exploring new places. Whether it’s a new customer, a new offering, or a new business model, he is drawn to the challenge of pattern-finding and rapid experimentation. It makes sense. Prior to forming Peer Insight in 2004, he was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has led breakthrough service innovation projects for AARP, Hewlett-Packard, Intel, Kimberly-Clark, Procter & Gamble, Siemens, Starwood, and The Hartford. Tim’s education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia. He is a Visiting Lecturer at the University of Virginia Darden School of Business, where he teaches design thinking.
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In 2018 we convened several Fortune 500 leaders, who are responsible for bringing IoT solutions to market, to discuss their challenges. Many noted how they need more customer use cases early on before jumping to development. I'm exploring how companies can start with user needs when commercializing.
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