Tim Ogilvie

Founding Partner, Peer Insight Ventures

Tim is happiest when he’s exploring new places. Whether it’s a new customer, a new offering, or a new business model, he is drawn to the challenge of pattern-finding and rapid experimentation. It makes sense. Prior to forming Peer Insight in 2004, he was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has led breakthrough service innovation projects for AARP, Hewlett-Packard, Intel, Kimberly-Clark, Procter & Gamble, Siemens, Starwood, and The Hartford. Tim’s education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia. He is a Visiting Lecturer at the University of Virginia Darden School of Business, where he teaches design thinking.

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In 2018 we convened several Fortune 500 leaders, who are responsible for bringing IoT solutions to market, to discuss their challenges. Many noted how they need more customer use cases early on before jumping to development. I'm exploring how companies can start with user needs when commercializing.

Session Track: IIoT for Products & Service

Monday, June 10 3:30 PM - 4:15 PM 209

CP72B - The Top 10 Errors in IoT Commercialization

A 2017 study by Cisco revealed that 75% of IoT projects are failing to meet their business goals. The number one cause? Collaboration between IT and the business side. Author and IoT entrepreneur Tim Ogilvie calls this the commercialization gap. In this interactive presentation, he will share the top 10 errors in IoT commercialization. As the founder of Peer Insight Ventures and the co-author of "Designing for Growth", the best-selling book in the design thinking field, Tim has worked on 30+ IoT commercialization projects. In the past 15 years, he has contributed to applications including vehicle telematics, access control, infection prevention, precision agriculture, and home energy management. How does Tim know so much about the common IoT errors? Easy: he's made most of them himself. With humility and humor, Tim will describe these well-intended errors, then invite the audience to pick their favorite ones and share what to do about them.

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