VRARA Enterprise Summit

Bringing Together the Best Minds in VR/AR

The Premier Event for Industrial VR/AR Applications

Presented by:


June 10, 2019

9 a.m. - 5:45 p.m.


Boston Convention & Exhibition Center

415 Summer St., Boston, MA



About the Event

The VRARA Enterprise Summit, hosted by the VR/AR Association, will be co-located with LiveWorx on Monday, June 10th at the Boston Convention and Exhibition Center. The full-day event will bring together the best minds in VR/AR from across the globe.

Presentations from industry leaders will include VR/AR Enterprise topics on AEC, Aerospace & Defense, Manufacturing, Training, UX & Design, and much more.

VRARA is the VR/AR Association, an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, research and education, and develops best practices and guidelines. VRARA has over 4200 companies and 25,000 professionals registered, over 50 chapters globally, and 20 industry committees. VRARA programs & initiatives are designed to accelerate anyone’s growth, knowledge, and connections. Learn more here.


8:00am - 9:00am


9:00am - 9:30am

Welcome & Opening

Time TBD

VR/AR: Bridging the Gap between the Intangible and the Built Environment

Katy Rupp, Ghafari Associates

Virtual reality and augmented reality, like many technologies, began as a concept of experiencing intangible objects and environments digitally. As technology progressed, that concept became a reality and has transformed into a multibillion dollar industry that allows the real world to be virtualized and augmented. In today’s AEC industry, architects, engineers, and owners have to deal with intangible project concepts, such as how people experience time and space in the built environment. This presentation looks at the past, present and future of VR / AR in the AEC industry to address the question of how we can use VR / AR to design and develop environments that produce outcomes that better serve the users that inhabit them.

Time TBD

How Immersive Experiences Change Design in AEC

Aubrey Tucker, Stantec

The future has happened but most designers and delivery teams are using tools set decades ago. Even BIM has grown profoundly into Digital Twins and common data environments. All of these new delivery paradigms are even further augmented by immersive technology. “Presence” can have its own profound enhancements to the design process and add further value through passive actions within VR/AR. This presentation will cover many of the new advancements within design technology and speak to the benefits of the advancements for practice. Cloud based collaboration and client commentary management will be additional features within the course to discuss the best practices for meaningful dialogue using simply technology.

Time TBD

Bringing Design Thinking, Experience Design & Service Design Methodologies to VR/AR

Clare Bond, Epam

Many businesses are wondering how and when to adopt VR/AR and suffer from the fear of missing out. Others are sitting on the fence, reluctant to commit to a considered internal-facing product. The result is half-baked technical POCs that do little to prove the relevance of VR for enterprise. A Gartner report last year stated "The biggest barrier to the wide adoption of immersive technologies is the lack of good user experience." In this talk I will discuss how we bring design thinking, experience design and service design methodologies to VR/AR to create relevant, needed experiences which demonstrate the value of these technologies for business.

Time TBD

Hard ROI from Enterprise VR/AR

Tim Merel, Digi-Capital

Tim will focus on real-world examples with hard numbers. This will give the audience examples and data from both sides of the table - enterprise users and their suppliers. The more examples with numbers you have, the easier it is for management to convince internal corporate stakeholders to move from pilots to full production rollouts. It's also a valuable sales tool for service providers, demonstrating the potential value of their products/services to customers using real-world results.

Time TBD

Enterprise XR: how to Scale your XR applications from Design to Post-Production, to Increase Quality, Sales and Profit

Marlo Brooke, CEO & Founder, Avatar Partners

XR has evolved to a maturity level that can transform employee training and performance, product design, engineering, quality, critical data collection, data use at the point of need, and ultimately, improve customer satisfaction. The ultimate benefit of Enterprise XR is increased sales and profit. XR, and particularly Augmented Reality, provides an unprecedented three-dimensional view and control of data in your ERP, MRP, CAD Data, CRM and Procurement applications. There are several key components of designing and implementing the optimal XR ecosystem. This presentation will discuss how to develop XR applications while leveraging the intelligence within your organization already; maintaining a “single point of truth” without creating the need to manage and maintain multiple disparate systems. Furthermore, we will address how to configure XR applications for optimal use across multiple divisions, groups of internal users, and customers. When developed with the right architecture, you can leverage the power of XR to increase quality, sales and profits.

Time TBD

Session Title TBD

Jason Welsh, Accenture

Session description coming soon.

Jason is a proven executive with over 25 years of experience in the area of digital strategy, marketing, technology, and innovation. He has experience serving clients across a range of industries with a particular emphasis on retail, consumer goods, entertainment, and technology. His roles have included strategic account management, business development, strategy consulting, solution architecture, general management, and innovation/research leader. He currently is Managing Director developing Accenture's Extended Reality practice globally, delivering augmented reality, mixed reality and virtual reality across enterprise and consumer segments for their clients.

Time TBD

Exploring Opportunities on XR's Next Frontier

Stephanie Llamas, Vice President of Research and Strategy and Head of XR for SuperData

While much of the attention around XR has been focused on consumer-facing entertainment applications, these technologies hold massive potential to disrupt the enterprise market. The fact is VR and AR/MR stand ready to fundamentally transform how businesses train employees, design products and run sales/marketing operations. In this session, SuperData's Stephanie Llamas will present a snapshot of current R&D investment, XR usage by industry and common business use cases. Attendees will walk away with a clearer-than-ever view of the enterprise XR landscape and the opportunities sitting on the frontier's horizon.

Time TBD

Transforming Learning in Retail with VR/AR

Jonathan Moss, Sprint

Corporations invested $87.6B (Source: Training Magazine) on Training in 2018. Current technology and design in the industry makes learning dull, costly, and restricts the ability to learn in an effective way. Investing in AR/VR/MR can help solve all of these problems, while helping learners increase knowledge retention and speed up their time to competency. Training/Educating employees has the most use cases and greatest potential for the technology according to a study done by Harvard Business Review. However, many Retail companies have not implemented or even put this technology on their roadmap. In this talk, we will review our learning strategy and use cases for the Retail environment. Bio: Jonathan and his team's purpose is to UNLEASH PEOPLE’S POTENTIAL by evolving the experience (partners and customers) and growth of Sprint's consumer sales organization through learning and sales enablement. Concurrently, they are taking on the industry through the utilization of technology to disrupt and design learning that is different from what we have experienced today. They are on a mission to eliminate boring and ineffective learning! Jonathan has had the pleasure of leading teams up to 250 that span the entire country with operating revenues of $14B. They have implemented strategies that changed the growth trajectory of people & results through leadership & employee development programs, redesigning sales processes, integrating technology for improved customer journeys & cost saving efficiencies, creating operating models that optimize profitability, & executing on the fundamentals of business.

Time TBD

Disrupt & Add Value – VR Training On The Rise

Jay Fraser, Global Head of VR for Training at HP

Did you know that in a study carried out by the National Training Laboratory, retention rates for lecture style learning were at 5% and reading rates were at 10%, while VR had a retention rate of 75%? VR works for training because it enables practice and ultimately people learn by doing, as the great Confucius once said! Improve your bottom line by reducing training costs while improving employee productivity through more engaging, effective, and scalable training; it’s a win-win. Learn about the myriad of VR training use cases and how companies small and large are leveraging immersive technology to train their workforce.

Time TBD

Amazon Sumerian

Mark Francis, Product Marketing Lead, Mixed Reality, Amazon Web Services

Amazon Sumerian - an innovative tool to democratize the development and deployment of AR/VR/3D applications and experiences.

Time TBD

AR/MR Smart Glasses Landscape

Nick Cherukuri, Founder and President of ThirdEye Gen, Inc.

A discussion of the AR/MR Smart Glasses landscape, their current major use cases in market now and what the future looks like for AR/MR Smart Glasses for consumer & enterprise.

12:00pm - 1:00pm


5:45pm - 7:45pm

LiveWorx Welcome Reception

Agenda is subject to change.

LiveWorx Welcome Reception

Monday, June 10 | 5:45 pm

Enjoy complimentary refreshments and appetizers in Boston's Seaport District while continuing discussions with colleagues about topics covered during your day (included with your LiveWorx pass).

The VRARA Enterprise Summit is available as a $399 add-on for LiveWorx passholders. Select it during your registration process.

Standard Pricing

Explorer Pass

2 Days | June 11 – 12

Rate $999 Save $300 off retail price of $1299

Register Now


Does not include breakout sessions

  • Includes everything in All Access Pass EXCEPT Breakout Sessions

Most popular pass

All Access Pass

4 Days | June 10 – 13

Rate $1199 Save $300 off retail price of $1499

Register Now


Includes These Benefits

  • All Breakout Sessions

  • All Main Stage Keynotes & Spotlight Presentations

  • Xtropolis (Expo Hall) Including Ignite Sessions, Tech Demos & More

  • Meals (Breakfast, Lunch, Snacks)

  • Monday Evening Welcome Reception

  • Mix @ 6 Tech Party

  • Daily Happy Hours

  • User Experience (UX) Lab

  • ** Eligible to Register for All Day or Half Day Training

  • ** Denotes Additional Cost

4 Days | June 10 – 13

Rate $1499 Save $400 off retail price of $1899

Register Now


Includes Everything In All Access, Plus...

  • Access to Westin Waterfront (Subject to Availability)

  • Express Check-In and Concierge at On-site Registration

  • Preferred Seating for All Main Stage Keynotes & Breakouts

  • Meet & Greet Opportunities with Select Keynote(s) & Celebrities On-site

  • Access to Xtropolis DeluX Lounge & Concierge (Includes Express Food & Beverage Access, Premium Bar, Swag Materials, Intimate Meeting Space)

  • Complimentary Training - Includes (1) Two Hour Training

  • LiveWorx Tech Shop Discounts


Email concierge@liveworx.com if you have any questions or need additional information.

Register Now!

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