VRARA Enterprise Summit

Bringing Together the Best Minds in VR/AR

The Premier Event for Industrial VR/AR Applications

Presented by:


June 10, 2019

9 a.m. - 5:45 p.m.


Boston Convention & Exhibition Center

415 Summer St., Boston, MA



About the Event

The VRARA Enterprise Summit, hosted by the VR/AR Association, will be co-located with LiveWorx on Monday, June 10th at the Boston Convention and Exhibition Center. The full-day event will bring together the best minds in VR/AR from across the globe.

Presentations from industry leaders will include VR/AR Enterprise topics on AEC, Aerospace & Defense, Manufacturing, Training, UX & Design, and much more. The Summit is available as a $399 add-on for LiveWorx passholders.

VRARA is the VR/AR Association, an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, research and education, and develops best practices and guidelines. VRARA has over 4200 companies and 25,000 professionals registered, over 50 chapters globally, and 20 industry committees. VRARA programs & initiatives are designed to accelerate anyone’s growth, knowledge, and connections. Learn more here.


8:00am - 9:00am


9:00am - 9:15am

Welcome & Opening

9:15am - 9:30am

Keynote: Embracing VR/AR within the Enterprise

Matthew Short, Senior Principal, Accenture

Enterprise XR Spending is expected to reach $13.1B in 2019 (Source: SuperData). So where are they spending all of that money? And are they getting the value out of this level of investment in XR? We are seeing spending across the entire value chain of an enterprise including functional areas such as Product Design, Build/ Operate/ Move/ Service, Learning, B2B Sales and Marketing, Digital Workplace, and a variety of ways to enable Insights/Decision Making based on specific industry needs. We are also seeing an increase in demand with enterprise buyers with the influx of new devices, new platforms, more proof points of ROI, and the promise of 5G. In this talk, Mr. Welsh will provide insights into what Accenture is seeing in terms of where our clients are spending money in these various areas and, in particularly, what are the keys for them to move from pilot usage of XR technology to larger scale deployments.

9:30am - 9:45am

Conquer Adoption Anxiety and Deliver a Rapid Return on Enterprise XR

Dan Cotting, Director, Emerging Technology, Shockoe

Many organizations tread lightly, if at all, into XR due to the perceived maturity and expense of the technology. However, many organizations see significant returns from modest XR investments that deliver incremental business process improvements. The common thread in these results? A strong XR strategy with well-defined success criteria that uses existing internal infrastructures and cloud computing.

Attendees will gain insight into the following:
● Developing an Emerging Technology Strategy - Implement a sound strategy focused on incremental, pragmatic improvements. Determine which devices, features, and services to implement, and when to implement them.
● Harnessing Implementation Analytics - Identify KPIs early and reference them often to keep implementation on course and allow for quick corrections when needed.
● Leveraging Existing Systems - It takes more than an end-user device to implement emerging technology. Understand how to tie-in to your existing service layer to compound benefits and reduce the longer term investment.
● Deploying for a Shifting Workforce - Delivering on the promise of emerging technology can be complicated with an aging workforce. By leveraging internal “evangelists”, organizations can facilitate user adoption, and minimize training costs.

9:45am - 10:00am

Keynote: Keynote: Driving VR into Enterprise and Debunking the Fears of Deployment

Raj Puran, Director of Client VR Business Development & Strategic Partnerships, Intel Corporation

Proposing VR, AR or MR into any enterprise environment can raise eyebrows within business units, IT operators and Finance teams. There are lots of questions and there always concerns around viability and efficacy. As company that drives technology enablement in the enterprise segment for MNCs, large scale businesses and SMB shops, Intel has been right in the center of the tremendous growth of technology. Intel has seen first-hand the successes and failures of enterprise and scale deployments of new technology. Come listen to Raj Puran, Director of XR Business Development and former IT Systems Engineer from Intel Corporation share the experiences Intel has had in deploying new technology to the enterprise like VR and AR and how to build customer confidence.

10:00am - 10:15am

Networking Break

10:15am - 10:30am

Productive Failure: Defining Value in VR Training

Matthew Cooney, Product Manager, Emerging Technology, Fidelity Center for Applied Technology

VR education and training modules for multiple business units.

10:30am - 10:45am

How Enterprise is Leveraging the Power of VR/AR for Communications

Edward Zemba, President, Link To VR

Program to cover Use Cases featuring AR/VR deployments by Dell EMC, MGM, Cartamundi and other global brands. Client-facing activations such as tradeshow experiences and AR-enabled websites to be featured. Additionally, Edward will touch on the transformative impact VR/AR is having on the traditional enterprise training system. Each topic to be supported by use-cases demonstrating how spatial computing is being used to disrupt the conventional communication model of today.

10:45am - 11:05am

Life of a Product: How to Scale your XR Applications from Design to Post-Production, to Increase Quality, Sales and Profit

Marlo Brooke, CEO & Founder, Avatar Partners and Brian Toppel, Senior Construction Manager, TMCS

VR/AR has evolved to a maturity level that can transform employee training and performance, product design, engineering, quality, critical data collection, data use at the point of need, and ultimately, improve customer satisfaction. The ultimate benefit of Enterprise VR/AR is increased sales and profit. VR/AR, and particularly Augmented Reality, provides an unprecedented three-dimensional view and control of data in your ERP, MRP, CAD Data, CRM and Procurement applications. There are several key components of designing and implementing the optimal VR/AR ecosystem. This presentation will discuss how to develop VR/AR applications while leveraging the intelligence within your organization already; maintaining a “single point of truth” without creating the need to manage and maintain multiple disparate systems. Furthermore, we will address how to configure VR/AR applications for optimal use across multiple divisions, groups of internal users, and customers. When developed with the right architecture, you can leverage the power of VR/AR to increase quality, sales and profits.

11:05am - 11:20am

Commercial AR/VR: The shift to scalable solutions and ROI

Sivan Iram, XR Business Development, Lenovo

Sivan Iram, Commercial AR/VR Business Development Lead for North America, will discuss how commercial AR/VR is used in enterprise verticals to create measurable ROI, and how companies scale pilot programs to fully deployed enterprise solutions.

11:20am - 11:35am

HTC Vive Enterprise Special Presentation

11:35am - 12:00pm

Envisioning a New Way of Working, Thanks to IHG's Virtual Hotels (Panel)

Jacqueline Diaz, Brand Experience Manager, Holiday Inn Americas® InterContinental Hotels Group; and Chad Eikhoff Director/Creator/Founder, TRICK 3D Studio

IHG's mainstream brands, including the beloved Holiday Inn brand, are taking a page from the Hollywood pre-visualization playbook and have built computer-generated (CG) hotels, or “virtual hotels” in partnership with visual innovation studio TRICK 3D.
By creating computer-generated (CG), 3D models, the brands are now able to immerse owners and potential owners inside of their hotels faster and more easily than ever before - they can even make design changes and approvals by viewing fabrics, colors and other materials in the virtual hotel environment. This digital wizardry enables IHG's mainstream brands to get fresh design concepts to hotels for owners and guests to experience faster than ever before.
Hear from experts on how this process works across the IHG enterprise, how it's changed workflows, and the stellar results achieved by IHG's mainstream brands.
It's a good story! IHG started with visualizations as a sales tool and now use them for design, marketing and training. It's a smart end-to-end strategy.

12:00pm - 1:00pm

Lunch (On-site Networking Event)

1:00pm - 1:15pm

Hard ROI from Enterprise VR/AR

Tim Merel, Digi-Capital

Tim will focus on real-world examples with hard numbers. This will give the audience examples and data from both sides of the table - enterprise users and their suppliers. The more examples with numbers you have, the easier it is for management to convince internal corporate stakeholders to move from pilots to full production rollouts. It's also a valuable sales tool for service providers, demonstrating the potential value of their products/services to customers using real-world results.

1:15pm - 1:30pm

Exploring Opportunities on XR's Next Frontier

Stephanie Llamas, Vice President of Research and Strategy and Head of XR for SuperData

While much of the attention around XR has been focused on consumer-facing entertainment applications, these technologies hold massive potential to disrupt the enterprise market. The fact is VR and AR/MR stand ready to fundamentally transform how businesses train employees, design products and run sales/marketing operations. In this session, SuperData's Stephanie Llamas will present a snapshot of current R&D investment, XR usage by industry and common business use cases. Attendees will walk away with a clearer-than-ever view of the enterprise XR landscape and the opportunities sitting on the frontier's horizon.

1:30pm - 1:45pm

AR/MR Smart Glasses Landscape

Nick Cherukuri, Founder and President of ThirdEye Gen, Inc.

A discussion of the AR/MR Smart Glasses landscape, their current major use cases in market now and what the future looks like for AR/MR Smart Glasses for consumer & enterprise.

1:45pm - 2:15pm

Use of VR/AR in Aviation Flight and Maintenance Training in the US Air Force (Panel)

Sam Trevino Global Product Training Manager, Insitu (a Boeing company); John Cunningham, Chief Revenue Officer, DiSTI Corporation; Paul Heitmeyer, Director of Product Strategy, FlightSafety International and Sean Guarino, Principal Scientist, Charles River Analytics Inc.

Attend this session to learn how leaders in Aerospace & Defense are using Mixed Reality to improve Pilot and Maintainer Training with a specific focus on game-based learning. Additionally learn what intelligent tutoring is and how mixed reality is enabling training. FlightSafety will show how they are using Mixed Reality specifically for pilot training and maintenance in commercial and military programs.

2:15pm - 2:35pm

A Virtual Solution to a Real-World Problem: The Alignment of Two Large Industries

Danny Goel Orthopaedic Surgeon and CEO Co-Founder, Precision OS Technology & UBC and Rick Smith, Live & Digital Surgeon Learning Manager, Zimmer Biomet

Hear from the Digital Surgeon Learning Lead at Zimmer Biomet and from a practicing Orthopedic surgeon running a growing VR/AR company with fascinating medical VR/AR solutions.Together, Zimmer Biomet & Precision OS are reimagining the educational landscape for content delivery to health care professionals. Through the vehicle of virtual reality, users create their own learning pathways inside an immersive environment that offers enhanced insights into the human anatomy and increased opportunity to improve their understanding and technical skills. Virtual technologies are helping us support our belief that, “it’s not just what we make, but what we make possible.”

The social responsibility of the Precision OS team is taken very seriously given the impact their technology can have on patients world wide. This is reflected in their focus on immersive educational software as well as the quality, fidelity and overall experience during use. Precision OS, has partnered with 10 North American universities and medical institutions to bring their high-fidelity virtual reality orthopedic surgery training platform into the surgical classroom. Precision OS envisions a future where surgeon trainees (residents) everywhere can receive the highest quality orthopedic training with real-time feedback, augmenting the cadaveric experience. To get there, they’re using the power of virtual reality technology.

2:35pm - 2:50pm

Networking Break

2:50pm - 3:15pm

The Year of Adoption: Why Enterprises are Adopting VR and AR This Year – and What it Will Take to Accelerate that Development (Panel)

Raj Puran Director of Client VR Business Development & Strategic Partnerships, Intel Corporation; Dirk Frese, Ph.D., VP of Sales, Marketing & Service, JULABO USA, Inc and Geof Wheelwright, Director of Marketing Communications, Atheer

This panel of industry experts and customers will explore where VR and AR are getting the most traction in industry right now, how the market has evolved over the last couple of years and how the enterprises that are adopting AR and VR look at ROI. We’ll also use this as an opportunity to point attendees to the latest 2019 VR/AR Enterprise Report (which will be published by then and available), some of its observations and conclusions and explore how all enterprises implementing VR and AR right now have a unique opportunity to make a strong contribution to the development of our young industry.

3:15pm - 3:30pm

Revolutionizing Learning with VR/AR in Retail

Jonathan Moss, Sprint

Corporations invested $87.6B (Source: Training Magazine) on Training in 2018. Current technology and design in the industry makes learning dull, costly, and restricts the ability to learn in an effective way. Investing in AR/VR/MR can help solve all of these problems, while helping learners increase knowledge retention and speed up their time to competency. Training/Educating employees has the most use cases and greatest potential for the technology according to a study done by Harvard Business Review. However, many Retail companies have not implemented or even put this technology on their roadmap. In this talk, we will review our learning strategy and use cases for the Retail environment.

3:30pm - 4:00pm

VR/AR used in Training (Panel)

Marlo Brooke, CEO & Founder, Avatar Partners; Tom Turner, Digital Strategy, ExxonMobil; Kerry Doyle, Fortune; Jay Fraser, Global Head of VR for Training, HP; and Jonathan Moss, Director Sales Excellence, Learning & Development, Sprint

Corporations invested $87.6B on Training in 2018 (Training Mag). VR/AR can help learners increase knowledge retention and speed up their time to competency. Training/Educating employees has the most use cases and greatest potential for the technology (Harvard Business Review). VR has retention rates of 75%. Learn about VR/AR training and how companies small and large are leveraging it to train their workforce.

4:00pm - 4:15pm

VR/AR: Bridging the Gap between the Intangible and the Built Environment

Katy Rupp, Ghafari Associates

Virtual reality and augmented reality, like many technologies, began as a concept of experiencing intangible objects and environments digitally. As technology progressed, that concept became a reality and has transformed into a multibillion dollar industry that allows the real world to be virtualized and augmented. In today’s AEC industry, architects, engineers, and owners have to deal with intangible project concepts, such as how people experience time and space in the built environment. This presentation looks at the past, present and future of VR / AR in the AEC industry to address the question of how we can use VR / AR to design and develop environments that produce outcomes that better serve the users that inhabit them.

4:15pm - 4:30pm

How Immersive Experiences Change Design in AEC

Aubrey Tucker, ETRO Construction, Director Innovation + Technology

The future has happened but most designers and delivery teams are using tools set decades ago. Even BIM has grown profoundly into Digital Twins and common data environments. All of these new delivery paradigms are even further augmented by immersive technology. “Presence” can have its own profound enhancements to the design process and add further value through passive actions within VR/AR. This presentation will cover many of the new advancements within design technology and speak to the benefits of the advancements for practice. Cloud based collaboration and client commentary management will be additional features within the course to discuss the best practices for meaningful dialogue using simply technology.

4:30pm - 4:45pm

Explore the Possibilities of Spatial Computing and True Business Potential

Vivek Sharma, Sr. Director of Enterprise, Magic Leap

4:45pm - 5:00pm

AEC Panel with Ghafari, ETRO Construction, Magic Leap (Panel)

Vivek Sharma, Sr. Director of Enterprise, Magic Leap; Katy Rupp Architect, Ghafari and Aubrey Tucker, Director, Innovation + Technology, Etro Construction Limited

Panel discussion

5:00pm - 5:30pm

Industrial Applications of VR/AR to Improve Technician Training - Siemens Power and Gas and HP

Jay Fraser, Global Head of VR for Training at HP; Kevin Carpenter Director - Global Operations Training Network, Siemens Energy, Inc.; John Cunningham Chief Revenue Officer, DiSTI Corporation and Dan Leibou, Director of Services for the Digital Graphics Business, HP

We will focus on 2 case studies - Siemens Power and Gas and HP Digital Printing. The discussion will focus on how the VR/AR technology is being used to improve training in the Industrial segment (technician training and field services).

5:30pm - 5:45pm

Beyond FOMO and Fence Sitting: Making VR/AR Good Business

Clare Bond, Epam

Many businesses are wondering how and when to adopt VR/AR and suffer from the fear of missing out. Others are sitting on the fence, reluctant to commit to a considered internal-facing product. The result is half-baked technical POCs that do little to prove the relevance of VR for enterprise. A Gartner report last year stated "The biggest barrier to the wide adoption of immersive technologies is the lack of good user experience." In this talk I will discuss how we bring design thinking, experience design and service design methodologies to VR/AR to create relevant, needed experiences which demonstrate the value of these technologies for business.

5:45pm - 7:45pm

LiveWorx Welcome Reception:

LiveWorx Around the Block

Locations: The Grand, Scorpion Bar, Tuscan Kitchen, Showplace Icon Theatre, Kings on Seaport
*Must have LiveWorx badge for entry

Agenda is subject to change.

LiveWorx Welcome Reception

Monday, June 10 | 5:45 pm

Enjoy complimentary refreshments and appetizers in Boston's Seaport District while continuing discussions with colleagues about topics covered during your day (included with your LiveWorx pass).

The VRARA Enterprise Summit is available as a $399 add-on for LiveWorx passholders. Select it during your registration process.

Standard Pricing

Most popular pass

All Access Pass

4 Days | June 8 – 11

Rate $699

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Includes These Benefits

  • All Breakout Sessions

  • All Main Stage Keynotes & Spotlight Presentations

  • Xtropolis (Expo Hall) Including Ignite Sessions, Tech Demos & More

  • Meals (Breakfast, Lunch, Snacks)

  • Monday Evening Welcome Reception

  • Mix @ 6 Tech Party

  • Daily Happy Hours

  • User Experience (UX) Lab

  • ** Eligible to Register for All Day or Half Day Training

  • ** Denotes Additional Cost

Max 100 Available

4 Days | June 8 – 11

Rate $999

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Includes Everything In All Access, Plus...

  • Access to Westin Waterfront (Subject to Availability)

  • Express Check-In and Concierge at On-site Registration

  • Preferred Seating for All Main Stage Keynotes & Breakouts

  • Meet & Greet Opportunities with Select Keynote(s) & Celebrities On-site

  • Access to Xtropolis DeluX Lounge & Concierge (Includes Express Food & Beverage Access, Premium Bar, Swag Materials, Intimate Meeting Space)

  • Complimentary Training - Includes (1) Two Hour Training

  • 20% LiveWorx Tech Shop Discount


Email concierge@liveworx.com if you have any questions or need additional information.

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