Featured Guests 

Alan Murray

VP Product , Seddi

Alan is a seasoned start-up builder with over 20 years’ experience turning emerging technologies into best-in-class SaaS products. At SEDDI, he talks with brands about digital-first product strategies and realizing their visions in the digital world. In his spare time, he’s a dedicated analog photographer, capturing the world on large-format film and creating fine art prints.

Session Track:

Wednesday, May 17 10:15 AM - 10:45 AM 212

PL1791B - Scaling Your 3D/DPC (Digital Product Creation) Strategy

The many opportunities and benefits created by an enterprise-wide DPC ecosystem can be significant, with the potential to vastly exceed the ROI of a ‘narrower’ 3D strategy. However, scaling and maturing to meet these new possibilities can be challenging for brands and retailers wishing to leverage the power of DPC to support multiple use-cases across the go-to-market process. Join this session to hear exclusive insights, learnings, and perspectives from DPC leaders, practitioners, and visionaries to become better prepared for your DPC journey!

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