EVP and Chief Strategy and Marketing Officer , PTC
Catherine Kniker- Executive Vice President and Chief Strategy and Marketing Officer Catherine is EVP and Chief Strategy and Marketing Officer at PTC, responsible for positioning the company for success by driving where PTC plays, who PTC serves, and how PTC wins. In this role, Catherine oversees key strategic functions including corporate strategy, corporate development, marketing, and sustainability. With over two decades of outstanding executive leadership, Catherine is recognized in the tech industry as a passionate and results-oriented senior leader. Since joining PTC in 2016, she has led the company through several acquisitions that have accelerated PTC’s SaaS journey and uniquely expanded and strengthened PTC’s capabilities, making it easier for industrial companies to achieve their digital transformation goals and set PTC apart from the competition. Catherine is also credited with building a partner ecosystem to help solve PTC’s customers greatest challenges. In 2022, she launched a formal initiative to identify and help quantify the ways that PTC customers can use PTC products to achieve their own sustainability goals. Catherine is an avid supporter and champion of DE&I initiatives. At PTC, she serves as the executive sponsor for the PTC Lifts Program, which aims to increase the organizational opportunities for PTC’s underrepresented minorities. Outside of PTC she’s an active member of the Board of Directors at The Massachusetts High Tech Council (MHTC) with a focus on their women in leadership initiative. Prior to PTC, Catherine successfully held numerous strategy, corporate development, and go-to-market leadership roles. She has an M.B.A. in Marketing from the University of Massachusetts Lowell and a B.S. in Computer Systems from the University of Limerick in Ireland.