Liveworx | Catherine Kniker

Featured Guests

Catherine Kniker

EVP and Chief Strategy and Marketing Officer, PTC

Catherine Kniker- Executive Vice President and Chief Strategy and
Marketing Officer

Catherine is EVP and Chief Strategy and Marketing Officer at PTC, responsible for
positioning the company for success by driving where PTC plays, who PTC serves, and
how PTC wins. In this role, Catherine oversees key strategic functions including corporate
strategy, corporate development, marketing, and sustainability.
With over two decades of outstanding executive leadership, Catherine is recognized in
the tech industry as a passionate and results-oriented senior leader. Since joining PTC in
2016, she has led the company through several acquisitions that have accelerated PTC’s
SaaS journey and uniquely expanded and strengthened PTC’s capabilities, making it
easier for industrial companies to achieve their digital transformation goals and set PTC
apart from the competition. Catherine is also credited with building a partner ecosystem
to help solve PTC’s customers greatest challenges. In 2022, she launched a formal
initiative to identify and help quantify the ways that PTC customers can use PTC products
to achieve their own sustainability goals.
Catherine is an avid supporter and champion of DE&I initiatives. At PTC, she serves as the
executive sponsor for the PTC Lifts Program, which aims to increase the organizational
opportunities for PTC’s underrepresented minorities. Outside of PTC she’s an active
member of the Board of Directors at The Massachusetts High Tech Council (MHTC) with
a focus on their women in leadership initiative.
Prior to PTC, Catherine successfully held numerous strategy, corporate development,
and go-to-market leadership roles.
She has an M.B.A. in Marketing from the University of Massachusetts Lowell and a B.S. in
Computer Systems from the University of Limerick in Ireland.

Session Info

Monday, May 15 11:45 AM - 12:15 PM Westin Grand Ballroom

GP1690K - Sustainability: A Digital Transformation Driver

Chief Strategy & Marketing Officer Catherine Kniker will share details about PTC’s sustainability strategy and how it is a key driver of digital transformation. The ability to not only operate sustainably but to build sustainable products is imperative for our customers and the planet. PTC is ready to take this on and help you support your customers through this fundamental pillar of digital transformation.

Session Track: Environmental Sustainability

Wednesday, May 17 1:00 PM - 1:30 PM General Session | Hall B

ES1777T - Tangible Strategies for Improving Product Sustainability

Product sustainability is now a top-3 priority with most manufacturers. There is a flood of “could be” and “should be” advice available on the topic, but what approaches are driving more sustainable outcomes today? Leading discrete manufacturers use data-driven decision support to deliver meaningful insights and make incremental product improvements via dematerialization, energy efficiency, and waste reduction. In this session, PTC presents tangible strategies to adopt, including design for sustainability first, to improve product sustainability across the entire lifecycle.

If you would like to watch the Live Stream of this session, log into your Attendee Dashboard. Please note that you need to be registered to watch live streamed sessions.

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