Elizabeth Purdy

Augmented Reality Journey Lead , PTC

Liz Purdy is the Augmented Reality Journey Lead for Vuforia at PTC. In this role, she orchestrates, defines, and fosters customer-centric strategy and frameworks that guide adoption of Augmented Reality solutions, improve customer experiences, and ultimately lead to great business outcomes for customers. Liz has spent 20+ years in customer experience, support, and software development with singular focus on Augmented Reality in the industrial enterprise over the past 5. She attended Colgate University and the University of Michigan and holds executive leadership certifications from Michigan State University and The Wharton School at University of Pennsylvania.

Session Track:

Monday, May 15 1:20 PM - 1:50 PM 204

AR1779P - Planning for Success: How Howden Built Their AR Adoption Program

Industrial augmented reality can help improve the efficiency of your frontline workforce with clear in-context instructions, but getting to that point can seem daunting. Implementing innovative technology, no matter how valuable, can be a challenge – and it never just involves one person. Building a successful strategy requires a clear plan, responsible stakeholders, achievable performance metrics, and executive support. Join this PTC-led discussion to learn how Howden and PTC Customer Success partnered to create a robust adoption program to deploy AR work instructions as standard practice.

Get 2025 Updates

Learn More