Liveworx | Eric Abbruzzese

Featured Guests

Eric Abbruzzese

Research Director, ABI Research

Eric Abbruzzese, a Research Director at ABI Research, primarily conducts research in augmented reality (AR), mixed reality (MR), and virtual reality (VR). Coverage include devices, content, platforms, and use cases across consumer and enterprise applications. Additional coverage includes gaming, video, and emerging technologies. Before joining ABI Research, Eric was a researcher in the Psychology and Computer Science labs at Arizona State University, including Cognitive and Social Psychology, as well as Human-Computer Interaction in the school of Computer Informatics and Decision Systems Engineering. Eric was also a member of the STARS Computing Corps and focused on solving real-world problems using robotics and the Internet of Things (IoT). Eric received a BS in Psychology from Arizona State University, where he was a student in Barrett Honors College. His thesis focused on human-computer interaction and “gamification” as a means of behavioral reinforcement.

Session Track: Augmented Reality

Tuesday, June 9 12:00 PM - 12:45 PM OnDemand Library

AR1283B - Why Prioritizing UI/UX in Augmented Reality Is Key to Success Adoption

Business implementations of augmented reality (AR) often neglect the actual end-user experience. The ROI potential for AR is high, but there is often a mismatch between achieving that ROI and creating a natural workflow for a user. Fully integrating AR technology into a workflow and keeping employees interested and engaged with it requires more than a haphazard combination of hardware and software and hoping for success. Attend this session to learn why prioritizing UX can help you extract more value from your AR program.

Browse the Keynote Speakers

Get 2023 Updates

Learn More

Close form

In a hurry?

Don't have time to check out everything that LiveWorx has to offer? Sign up for an email reminder to visit again later!

Close form

Become a LiveWorx Insider

Don’t miss out on the latest updates and event offerings.