Featured Guests
James Norman
Lead, Global PLM Center of Excellence, PTC
James Norman is the Lead for PTC’s Global PLM Center of Excellence – a cross-functional global team of PLM and Design for Sustainability domain experts committed to driving innovation and improvement and scaling best practice globally. Since joining PTC in 2011, James has held senior positions in PTC’s Digital Thread Advisory Services (formerly PTC Global Services) and Solutions Consulting organizations supporting customer and partner success with PTC’s PLM, IoT, AR, Retail and CPG, Supply Chain Management, and Sustainability solutions. He came to PTC via the acquisition of Planet Metrics – the first carbon accounting software founded in 2007 during Cleantech 1.0. James was employee number two brought on as Planet Metrics’ Director of Research where he provided breakthroughs in scaling scientific and analytical data models to enterprise applications used in managing the environmental performance of manufactured goods, organizations, and supply chains. Prior to Planet Metrics, James’ work included roles in the United States Congress and the academic, non-profit, and private sectors in the fields of sustainability and ecology focused on water resources, climate change, energy policy, fisheries, and oceanic policy, and applied industrial ecology.
James holds a Bachelor of Science and Master of Science in Ecology from The University of Georgia. In his downtime he enjoys the outdoors, hiking, camping, kayaking, biking, using his daughter’s scooter escapades as an excuse to revisit his youth as an amateur skateboarder, travel and exploring new places and cultures, music and record colleting (DJ/music producer for 24 years), photography and videography, woodworking, ecology, geology, history, and cooking.
Browse the Keynote Speakers


Jim Heppelmann
Chief Executive Officer, PTC

Steven Johnson
Bestselling Author & Host of PBS six-part series: How We Got To Now

Alex Honnold
Professional Climber & Environmentalist

Kelly Corrigan
Best-Selling Author, Breast Cancer Survivor, Host of the PBS series Tell Me More

Jimmy Chin
Professional Climber, Skier, Photographer, and Director

Dierks Bentley
Country Star & Double Platinum Album Artist