JJ Lechleiter


JJ Lechleiter is the Senior Vice President and General Manager of the Vuforia augmented reality business at PTC. Vuforia is an industry leading AR suite made up of both SaaS and on-prem products that thousands of industrial companies use to make frontline work more efficient. With an emphasis on the digital thread, Vuforia enables industrial companies to leverage their investment in CAD, PLM and IoT downstream in the form of AR work instructions. Prior to this role, Mr. Lechleiter was the Vice President of Product Management at PTC where he led product initiatives across Vuforia.

Mr. Lechleiter joined PTC in 2015 via acquisition from Qualcomm, where he was responsible for product management across the Vuforia Engine SDK. Today, Vuforia Engine has been used by more than one million developers and installed on more than one billion devices.

Prior to Qualcomm, Mr. Lechleiter was the Vice President of Product Management for Hands-On Mobile, a leading developer of mobile and web applications. As an Executive Producer, Mr. Lechleiter produced many of the most widely used mobile applications of the time. Mr. Lechleiter earned a Bachelor of Science in Computer Science from the University of California, Santa Barbara, and Master of Business Administration from San Diego State University.

Session Track: Industrial Internet of Things (IIoT)

Wednesday, May 17 10:15 am – 10:45 am General Session | Hall B

Extending The Value of the Digital Thread with ALM, IIoT, and AR

The pressure to develop high-quality, differentiated products faster and more efficiently with optimized customer experiences is compelling companies in many industries to pursue a digital thread strategy. The digital thread brings together siloed departments, suppliers, and customers to deliver up-to-date product and process information, capture real-time insights, and enables closed-loop feedback across the value chain. While early concepts focused on PLM, now Application Lifecycle Management (ALM) enables systems and software-driven product innovation, the Industrial Internet of Things (IIoT) makes it possible to collect data on products in the field, and Augmented Reality (AR) digitally empowers front-line workers along the digital thread. Join this session to learn how PTC customers are expanding the value of the digital thread.

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