Julie DeLoca


Julie DeLoca, Chief Marketing Officer, SEDDI Julie is a creative marketer and builder of brands and teams, with expertise in luxury, fashion, tech, beauty, and social good marketing and advertising. She’s a strategic storyteller, advisor, advocate, and connector, bringing brand stories to life from start-ups to Fortune 500 in unexpected ways. Prior to joining SEDDI, Julie created her consultancy, LOCA Marketing to provide outsourced CMO and marketing services to brands. She has run the marketing departments for Eli Tahari, Rebecca Minkoff, Capezio, and the EcoFashion Corp. Julie mentors companies within the retail and fashion-tech space via The New York Fashion Tech Lab, Springboard Enterprises, and Colgate University's entrepreneurship program, TIA. She is active in non-profits, HandsOnly CPR, She's The First, and The One Love Foundation. Julie speaks about fashion-tech, women’s entrepreneurship, and the future of retail.

Session Track:

Wednesday, May 17 10:15 AM - 10:45 AM 212

PL1791B - Scaling Your 3D/DPC (Digital Product Creation) Strategy

The many opportunities and benefits created by an enterprise-wide DPC ecosystem can be significant, with the potential to vastly exceed the ROI of a ‘narrower’ 3D strategy. However, scaling and maturing to meet these new possibilities can be challenging for brands and retailers wishing to leverage the power of DPC to support multiple use-cases across the go-to-market process. Join this session to hear exclusive insights, learnings, and perspectives from DPC leaders, practitioners, and visionaries to become better prepared for your DPC journey!

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