Traci Stapleton

Director , Kalypso: A Rockwell Automation Business

Traci has over 20 years of industry and consulting experience driving business results by optimizing organizational structure, strategy and tools, primarily within the functions of merchandising, product development, sourcing and planning.

Session Track:

Wednesday, May 17 10:15 AM - 10:45 AM 212

PL1791B - Scaling Your 3D/DPC (Digital Product Creation) Strategy

The many opportunities and benefits created by an enterprise-wide DPC ecosystem can be significant, with the potential to vastly exceed the ROI of a ‘narrower’ 3D strategy. However, scaling and maturing to meet these new possibilities can be challenging for brands and retailers wishing to leverage the power of DPC to support multiple use-cases across the go-to-market process. Join this session to hear exclusive insights, learnings, and perspectives from DPC leaders, practitioners, and visionaries to become better prepared for your DPC journey!

Get 2025 Updates

Learn More