Zsolt Szalavari

Vuforia Engine Product Owner, Sr. Dir. Eng. , PTC

Always out to imagineer outstanding and demanding new technologies he is currently working within PTC with the core Vuforia Engine team as a product owner on systems to enable compelling spatial augmented reality user experiences. With the recent Vuforia Area Targets technology a new frontier of ubiquitous spatial applications are possible at previously unprecedented scale. He is always ready to share his excitement for the potential of this technology and it's expected impacts on how we will be using AR in the future - feel free to reach out to him! With in-depth and up-to-date knowledge of the latest visual technologies including mobile augmented reality, display, real-time graphics, and interaction technology Zsolt unifies the powers of these fields of interactive 3D experience creations. He has a track record of over 20 years in the field of augmented reality, reaching from academic research, project and systems work with a start-up, all the way to participate in shaping what is Vuforia today. From it's beginning to today, Vuforia Engine has been used by more than one million developers and installed on more than one billion devices to enable augmented experiences.

Session Track:

Tuesday, May 16 1:45 PM - 2:00 PM IgniteTalX Stage 2

AR1590I - Area Targets: Turn Your Space into a Canvas for Augmented Reality

Learn how to create a spatial AR application using Vuforia Area Targets. Area Targets utilize 3D scans of an environment to create a canvas of your physical space for an augmented reality (AR) experience. Build sophisticated navigation of factory floors or retail stores, view live facility data in context during maintenance rounds, or set up relevant AR signage to improve your customer experience.

Get 2025 Updates

Learn More