Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Eyal founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read. In addition to blogging at NirAndFar.com, Eyal's writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and PsychologyToday.
“It’s not just about turning off notifications, it’s about knowing what you want to do with your time. You can’t call something a distraction unless you know what it is distracting you from.”Nir Eyal
The CAD Track will feature Eyal’s presentation and breakout sessions that will explore new ways to share, review, simulate and modify designs easily opening doors to innovate in a competitive market. Sample sessions include:
- GE Appliances’ MBD Journey
- How Product Designers Are Driving Value from New Technologies
- What's Next in Additive Manufacturing Technology?